Everything I do is born from my deep love for creating. Creating worlds with words, seeding new ways of seeing, nurturing brands into bloom.
Creation, creativity, and curiosity are at the heart of all I do. I specialise in the art of storytelling, bringing my expertise to copywriting, content creation, creative direction, and brand identity.
I also write short stories, essays, and creative non-fiction.
Copy & Content
Copywriting has given me the ability to try on different voices and put myself in various shoes as I tell stories for markets as diverse as luxury footwear, real estate, online retail and design companies, and even independent artists. After years as a freelance copywriter, I have crafted a unique approach to copy and branding rooted in storytelling and characterisation. I aim to help my clients put the heart back into their branding and copy, and I absolutely love doing it.
If you would like to get an estimate or schedule a free consult to get a sense of my storytelling-based approach, please email me at simoneclaire.louw@gmail.com.
Creative Direction
This is a space for me to play and expand my creative capabilities. I have worked in creative direction and styling. I love collaborating with local artists and brands to create new and genre-bending projects.
I’d love to hear from you if you’d like to discuss a possible collaboration, arrange a consultation for an upcoming project or just pick my brain.
Creative Writing
A love of words and all they can do is the wellspring of my creativity. I got started in Creative Writing under Dr Alwyn Roux at the University of South Africa and continued studying literature at Rhodes University.
I am currently working on an art book combining photography and creative writing with a local photographer. You can read my monthly musings and personal essays here.
+27 81 422 3655
johannesburg, south africa
Simone-Claire Louw 